Tell the fish to say, “Cheese!”

Costa hosts Big Fish photo contest, chance to win fishing trip of a lifetime with

National Geographic Channel’s Chris Fischer

Daytona Beach, Fla. – June 21, 2010 – They say a picture is worth a thousand words.  In Costa’s case, a picture could be worth a chance to win a trip to go fishing with legendary oceanic explorer and star of National Geographic Channel’s Expedition Great White Chris Fischer.

Now through Aug. 13, 2010, Costa will host the Big Fish photo contest, where contestants can upload photos of their biggest catch at www.costabigfish.com, and fans vote on the best picture.  The grand prize – a fishing trip of a lifetime with Fischer – will be awarded to the angler whose photo received the most votes.

Fischer’s series, “Expedition Great White”, airs on Sundays at 10 p.m. ET/PT on National Geographic Channel.  Each episode follows Fischer and his Ocean crew as they catch and release 4,000 pound great white sharks off the Pacific coast in conjunction with a scientific tagging research program.  The transmitted tag data and other research collected from the sharks help provide important information about the species.

“Chris Fischer could be considered this generation’s version of Jacque Cousteau because of the incredible oceanic scientific research he’s helping to support,” said Chas MacDonald, president of Costa Sunglasses.  “The chance to go fishing with him and hear his stories is an amazing opportunity we wanted to share with our fans.”

There is no purchase necessary to enter Costa’s Big Fish photo contest.  Photo entries must be submitted by midnight on Aug. 13.  Fans can place their vote for favorite photo through the Costa web site at www.costabigfish.com

About Costa™

As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability.  Still handcrafted today in Florida, Costa creates what has been referred to as the highest quality, best performing sunglasses on the planet for outdoor enthusiasts.

For Costa, conservation is all about sustainable fishing.  Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy.  Costa encourages others to help in any way they can.

For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costadelmar.com, on Twitter @CostaSunglasses, or on The Watery Rave blog.

Media contact

Liza Jones, 864.672.9615 (office), 864.270.0722 (cell)

liza@fullcirclepr.com